Every website needs more traffic
The core reason for search engine marketing is to increase targeted website traffic to your site. The premise behind this is simple: The less traffic you have to your site, the less business you will do online. The more traffic you have, the more business you will do. It really is that simple.
Your basic goal = Drive Traffic to Website. So, how do you do that? Here are some of the best ways to improve your website traffic.
Set Up and Use Pay-Per-Click (PPC)
PPC is a great website promotion tool. It allows even small businesses to compete with the big boys at an affordable rate. While there are many PPC search engines, Google Adwords is used more than any other. One of the main advantages to using Google Adwords is that you can see results quickly. One of the disadvantages is that Google often changes its policies so you have to keep yourself updated on those changes. In order to set up this service as your search engine marketing tool, you need to register an account and pay a one-time fee. Once this is done, you can begin your website promotion within minutes. Adwords allows you to set your daily budget and also allows you to set up as many campaigns as you wish. They offer tools for website traffic analysis which can be very helpful as your optimize your website.
Increase Website Traffic through Back Link Techniques
Using links and back links are great ways to get free traffic. In simple terms, back linking is when a distant site has links that go back to your site. The key is to make sure that only high-quality web sites are linking back to your site. Remember your goal? Drive Traffic to Website. This is one way to do that, but back linking also helps to improve your search engine ranking.
The best way to get quality sites to link back to you is to offer relevant content. Keep this in mind as you optimize your website. This content can be delivered in a variety of ways, such as:
– Embedded Video
– Free Downloads
– Free Newsletters or Articles
– Free Ezines
– Links to Other Relevant Sites
You may also want to consider using reciprocal links. This is when you put up a link on your site in exchange for having the other site put up your link. This is a good way for both sites to get free traffic as well as increase targeted website traffic. To do this, simply contact the webmaster about exchanging links.
Website Promotion through Ezine Advertising
Ezine advertising is another good way to drive traffic to a website. Generally, ezines are either online reads or delivered via email to subscribers. You can either contact ezines to see about adding your content to their product or you can start your own ezine. Either way you can increase targeted website traffic by using good quality ezines as a means of promoting your website. If you use a special url within your ad, you can conduct website traffic analysis to see how many people are visiting your site directly from the ad you posted. This can help you decide if your ad is working or not.
Get Free Traffic through Article Submissions
Article submission has become a very popular way to get free traffic as well as increase targeted website traffic. It is also an excellent way to get more back links to your site. If you allow your articles to be used by others, it becomes “viral”, which leads to even more exposure. Your article needs to be high quality and it should contain your link in the author resource box. In some cases, you can embed your link within the article content itself. When you embed your url in the article body always use a keyword anchor text style instead of the very vague “Click Here”.
Forum posting can be a good website promotion tool but it must be done carefully. The best way to use forums is to find sites that are related in some way to your product or service. You also want to find forums that are popular and active. Lastly, make sure the forums you join allow you to use sig tags. Before you join any forum, read the rules.
Once you join a forum, remember that subtle website promotion is one thing, blatant sales copy is another. Posting pure sales copy will often get you banned from a forum, so don’t do it. Make sure your sig tag is short and update it often. Use the most effective back link to your site as it pertains to the forum. Be an active member on the forum and plan to spend between 30-60 minutes per day participating. Intelligent participation is key to gaining trust from the other members. Use your sig file to its best advantage while staying within the forum rules. Some forums have places where you can advertise and give special deals to members.
Increase Targeted Web Traffic through Social Bookmarking
Remember that in order for you to increase targeted web traffic you have to be in front of those who are actually interested in your product or service. This is why we use the word “targeted”. Social bookmarking can help you achieve this goal.
In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are often available to the general public or they may be restricted to a specific network or group of people with similar interests. Users can view the links by category, tags, or even randomly. Some social bookmarking outlets allow for privacy on a per-bookmark basis.
Social bookmarking can bring immediate and free traffic to your website. Web 2.0 community websites such as Technorati, Digg, Reddit and Tailrank provide almost immediate information on various topics. These types of bookmarking sites usually index and categorize content faster than the major search engines. People looking for the latest information on certain topics will often refer to these types of services as they provide more accurate and updated information. Bookmarking accounts to check out include:
When it comes to website promotion, time is money. You can speed up your bookmarking work by using the free submission site at www.OnlyWire.com to bookmark several accounts at once. When you signup to OnlyWire.com you can mark several accounts with one simple procedure that allows you to bookmark your blog post to all your accounts at once.
OnlyWire.com interfaces with: Backflip, Bibsonomy, Blinklist, Blogmemes, Blue Dot, de.lirio.us, del.icio.us, Diigo, Furl, Jots, Linkroll, Looklater, ma.gnolia, Markaboo, Rawsugar, Shadows, Simpy, Spurl, Wink. If you don’t have a bookmark account for those listed above, go and sign up.
Search Engine Marketing via Viral Traffic
When it comes to search engine marketing, being viral is a good thing. As you consider the best ways to optimize your website, keep viral marketing in mind. In simple terms, being viral means you are offering some form of content (e-books, reports, articles, etc) that others can share either on their websites or through email. Think of it this way: One person downloads a free report that you offer. They share that report with two other people, and those two share it with two more people. Within a very short time, your report is being seen by hundreds, if not thousands, of people. This is a great way to get some free traffic to your site, because your report includes your website url as the resource point. The key to increasing your website traffic through viral marketing is to make the material relevant and useful.
This may sound like common sense, but do not forget to submit your website url’s to the search engines Google, Yahoo, MSN and Bing. You can build back links by visiting and adding links to directories such as DMOZ or Yahoo business. Also, check out your specific niche directories and submit your website to them. If you need ideas on how to find your niche directories, search your main keyword and directory on Google (e.g. “motorcycle directory” where motorcycle is your main keyword).
Search Engine Optimization (SEO)
Search Engine Optimization, (SEO), has nothing to do with sales and everything to do with visitors finding you. When SEO is done properly, search engines will rank your site higher, making it easier for people to find you. The better optimized your web page is, the higher a ranking it will achieve in the search engines.
In order to optimize your website properly, make sure that each web page incorporates the appropriate title tags and meta tags. Use the most relevant keywords for each page and stay within a sensible keyword density (3-5 percent is the norm). Applying these simple tips will help the search engines to find you and rank you in a positive light.
These are just a few ways to get more web site traffic. Feel free to browse our blog to learn more.