Search engine optimization does not have to be difficult or expensive. Any professional Internet business promoter will tell you that turning a low traffic website into a high traffic website is possible once you apply a few principles to your website optimization plan. Here are some tips to get your search engine optimization plan up and running fast.
The first step is signup for SEO Profiler (the old Internet Business Promoter from www.ibusinesspromoter.com got on web) and play with it. This simple to use program will teach you a lot about SEO, including the status of your own site as it pertains to SEO.
Choosing the right keywords is crucial to your success. Use the Google keyword tool to find the right keywords for your website. You can learn how to do this by watching this informative video: YouTube and applying the information to your site.
You must check your competitors’ keywords, as well as their website structure. Make sure you also investigate who is linking back to them. This information can help you establish your own back links. Using your competitors’ keywords will help you reach their audience. Try to model after their success.
Do not forget to use IBP to analyze their website.
It is important that you have a site map on your site (use www.xml-sitemaps.com to create a free site map). Start by creating a site structure. Start from your index or home page and add levels of importance for every other page.
You should also check the List of Best and Worst practices for designing a high traffic website. Find this at: www.webconfs.com
From your keyword research, select the main keywords and use them in your home page title. Insert them into your HTML Meta Tags as well. This will help the search engines to find and rank your site.
Make sure the same keywords used in your HTML Meta Tags are also on the web page text, especially your home page. Same should be done with all internal pages.
Use your keywords to link to internal pages or to authoritative websites like Wikipedia. Review your website content. Add content that inspires people to trust your website, for its quality of products and services.
Rename or create your internal pages using keywords (e.g. keyword-here-and-there.htm). These pages are set up like any other page. For search engine optimization purposes, it is important that your page content make sense. Do NOT simply repeat the keywords over and over again as this will be seen as keyword stuffing (spamming) by the search engine spiders, and that can get you into big trouble.
A very important part of your search engine optimization is to make sure you use page specific keywords in all titles and HTML Meta Tags for every internal page. You can also use these same tags for your video marketing and social media marketing, so make sure you have them on hand whenever you submit material.
Review your text, images and flash. Use h1, h2, h3 in the page text for every page. Start using alt and title tags for your images. Search engine spiders do not rank photos or flash content, but they will rank keywords used in alt tags for photos or alternative text for flash.
DO NOT saturate page with keywords. This is called keyword stuffing and it is a big no-no when it comes to search engine optimization. To check your web page keyword density, visit www.freewebsubmission.com or seositecheckup.com.
Once you have completed all of the above, you can begin to submit to search engine. The major search engines are Google, Yahoo, MSN and Bing. Each has its own procedures, so read those before you submit to search engine companies.
A part of your search engine optimization should also include security and trust issues. Use secure order forms, show your awards, identify your partners, and earn the trust of your visitors.
Effective search engine optimization must also include back links. You can build back links by visiting and adding links to any directory such as DMOZ or Yahoo business. If you need ideas on how to build back links, search your main keyword and directory on Google (e.g. “motorcycle directory” where motorcycle is your main keyword). Another way to build back links to investigate where your competitor is linking from and try to be added to those sites as well. Building back links is very important for higher page rankings as well as increased exposure.
Video marketing is quickly becoming more important to search engine optimization goals. You can open accounts at Youtube, Metacafe and Dailymotion and add your videos. Do not forget to add your website link, Meta Tags, and description to your upload. Video marketing can propel your site into a high traffic website overnight if done correctly.
Social media is another option you have for improving your search engine optimization. You can open Facebook.com, Linkedin.com and Twitter.com accounts and offer promotions as well as background information. Do not forget to add your website link, keywords and description. Adding your link can help you build back links to your site as discussed above.
Check your results and start over. This is not a joke! You really need to keep up with your SEO work, conduct new keywords tests, and check your competition on daily basis. Search engine optimization is a continue process. Using the SEO Profiler can help you save time on many of the tasks that you must perform regularly.
I can’t teach you everything here but if you follow these steps you will have a good SEO foundation to work from.
Begin your search engine optimization by using the SEO Profiler. Research your keywords as well as your competitor’s keywords. This is especially important if you have a competitor with a high traffic website. Inset your HTML Meta Tags on every page. Submit to search engines once you complete these steps. Start to build back links to your site. Use social media and video marketing to reach even more people.